# fSEO — Fractional Head of SEO

> Rahul Marthak operates as a fractional Head of SEO for early-stage startups. He builds organic pipeline systems that compound across Google rankings and LLM citations.

## About

- Name: Rahul Marthak
- Role: Fractional Head of SEO
- Brand: fSEO
- Website: https://fractionalseo.services
- LinkedIn: https://www.linkedin.com/in/rahulmarthak
- X/Twitter: https://x.com/RahulMarthak

## What I Do

I embed as your Head of SEO — owning technical infrastructure, content systems, link acquisition, and AI search presence end to end. One senior operator building the organic pipeline that compounds month over month.

## Services

- 6-month fractional Head of SEO engagement
- Technical SEO infrastructure (crawl architecture, schema, Core Web Vitals)
- Revenue-intent content production (commercial keywords, comparison pages, authority pieces)
- Entity & signal layer (backlinks, digital PR, entity optimization, structured data)
- AI visibility & LLM citation building (ChatGPT, Gemini, Perplexity, Claude)

## Results

- 2M+ combined monthly organic traffic
- 23,000+ monthly leads generated
- $900K+ total pipeline generated
- 5,000+ pages cited by LLMs
- 12 startups scaled
- 1 successful acquisition

## Case Studies

- Phodu Club SEO case study: https://fractionalseo.services/phodu-club-seo-case-study/
  - Bootstrapped ed-tech brand scaled from near-zero organic visibility to 200K+ monthly organic traffic during peak sales season.
  - Results include INR 3.6 crores SEO-led revenue across 2 annual cycles, INR 1.2 crore revenue in one SEO-led sales cycle, 7,500+ organic leads/signups, and 200K+ monthly organic traffic.

- iScalePro SEO case study: https://fractionalseo.services/iscalepro-seo-case-study/
  - B2B HR tech and talent assessment software moved from backlink-sheet SEO activity to an intent-led organic acquisition system.
  - Results include 20K+ monthly organic visits, 34+ B2B organic leads, 150+ demo or sales-qualified enquiries, INR 10 Lakhs revenue influenced, and 127K clicks with 4.53M impressions in the shared long-view GSC window.

- UPSC Prep Platform SEO case study: https://fractionalseo.services/upscmask-seo-case-study/
  - From UPSC prep notes to 100K monthly organic traffic, monetized with AdSense, and acquired by Byju's for $10,000.
  - Scaled by leveraging high-intent searches, syllabus-based internal linking, and low-competition keywords.

## Blog

Insights on SEO strategy, organic pipeline building, and AI visibility:

- https://fractionalseo.services/blog/rank-tracking-illusion-desktop-rankings-vary-daily/
- https://fractionalseo.services/blog/discovery-tax-organic-traffic-startup-founders/
- https://fractionalseo.services/blog/schema-markup-ai-citations-data/
- https://fractionalseo.services/blog/serp-features-cannibalization-killing-organic-traffic/
- https://fractionalseo.services/blog/structured-data-markup-inflation-schema-types-google-distrust/
- https://fractionalseo.services/blog/search-volume-trap-high-volume-keywords-dont-convert/
- https://fractionalseo.services/blog/page-speed-obsession-seo-conversion/
- https://fractionalseo.services/blog/readability-scores-kpi-seo-agencies/
- https://fractionalseo.services/blog/seo-agencies-cherry-pick-metrics/
- https://fractionalseo.services/blog/traffic-graphs-dont-prove-seo-results/

Full blog: https://fractionalseo.services/blog/
FAQ: https://fractionalseo.services/faq/

## Contact

Book a discovery call: https://fractionalseo.services

## Full Documentation

https://fractionalseo.services/llms-full.txt